2nd Academic x Pitti Uomo

PROJECT

RELEASE: JANUARY 2026

Superstyling Section, specialising in unique Japanese & American prep style.

WATCH HERE

Goral x Garmsville

CONSULTANCY

RELEASE: SPRING / SUMMER 2025

Exclusive capsule collaboration with artist, writer & bestselling author of “Black Ivy” Jason Jules (Garmsville)

The Garmsville Deck Shoe by Goral is a limited-release, made-to-order shoe crafted in Sheffield, England through more than 200 meticulous processes. Jules’ fascination with deck shoes began after watching re-runs of 1960s TV shows like The Prisoner, later appreciating their deep roots in Ivy and Preppy style. One of his favourite images from Black Ivy features artist Charles White in his studio, effortlessly styled in deck shoes, white jeans, and a button-down popover shirt. Inspired by this legacy, Jules and Goral set out to create the ultimate deck shoe, combining the finest materials with expert craftsmanship and classic, near-archetypal design principles.

east pacific trade x Urban Outfitters by Tayler Prince-Fraser

CONSULTANCY

RELEASE: APRIL 2024

east pacific trade collaborate with Urban Outfitters in a London-centric campaign directed by photographer and director, Tayler Prince-Fraser.

Located across London’s landmark areas, from Brick Lane to Oxford Circus, locations were meticulously planned to sit within the city’s shopping and creative hubs.

Dr. Martens x Original Shift Presents: “Broken in”

PROJECT

RELEASE: APRIL 2023

Dr. Martens & Original Shift banded together for an anthology of stories, culture and community. A narration of heritage, zine “Broken in” is a tribute to the subcultures and communities that have evolved alongside each other – with originals at their feet.

Interviewed by Manahil Mumim.

READ HERE

In Conversation with Original Shift

PROJECT

RELEASE: JANUARY 2022

In conversation with Everton Campbell, founder of hip store

Credited with being one the of the first black owned contemporary menswear retailers in the U.K., Hip Store is revered for being the first stop fashion destination for major subcultures since its inception in the 1980s. We caught up with its co-founder, Everton Campbell to discuss his journey, iconic relationships as well as how the evolution of subcultures, music, and racial dynamics played a pivotal role in helping build Hip Store’s DNA.

READ HERE

We Must Create for YMC

PROJECT

RELEASE: JUNE 2020

We Must Create

Vinyl Selection From Lockdown Leeds with Everton Campbell

Founder of Hip Store, Leeds

"It's been rewarding having the time to enjoy rediscovering records from my collection that I had forgotten I own. This playlist is taken from the pile of vinyl I'm currently playing; it's a mash-up and marriage of styles that has been keeping my home upbeat and optimistic through these unpredictable and challenging times."

LISTEN HERE